You probably already know about how many customers use online search every day. Think about it for a second – how many times have you Googled something just today?
There are 5.6 billion searches done on Google every single day.
That doesn’t include Bing, Yahoo, etc…
What if you could get your brand in front of 5.6 billion people?
That’s 57x bigger than the number of people who watched the Super Bowl last year.
And this is happening every day.
Okay, your business won’t be in front of every single person that uses Google…
But that’s fine.
You only want the people interested in your business – and that’s how online marketing is so different from traditional marketing.
When you pay for traditional marketing, say a billboard, the company selling you the ad space will tout “10,000 people drive by this billboard every day!”
But how many of those people would be interested in your business?
With online marketing, you only get customers that want your business – no more wasting your time on customers that aren’t going to convert.
Here’s how it works.
Let’s say someone goes to Google and searches for “hire financial advisor.”
Stop a minute and put yourself in that person’s shoes. What do they want?
They want to give money to a financial advisor right now.
This customer is ready to spend some money.
But here’s the problem – there are over 57 million other pages that are also trying to get this customer at the moment.
That’s a lot of competition.
But how would you like to jump ahead of them and be at the top?
With pay per click (PPC) you get the fast pass to skip ahead of everyone else.
You can also do SEO to get at the top of Google, but most SEO campaigns take months to get to the top, and sometimes SEO isn’t enough to even get on the first page.
PPC gets you on the first page.
So how exactly does PPC work?
PPC is pretty simple.
You create an awesome ad, people click on that ad and go to your website, and then those people become your happy customers.
And remember, all of those customers are interested in your service. After all, with PPC you only show ads to people who are interested in what you are selling.
These are targeted leads constantly coming to your website.
When doing PPC, the question really comes down to: how much would you spend to get an interested customer to come in and sit in your virtual office?
As you continue your PPC campaign, the cost per click (CPC) becomes lower and your cost per acquisition (CPA) becomes lower as well.
The more PPC you do, the cheaper it gets.
With PPC you can see which which ads perform best, A/B test those ads, and double down on the highest converting ads.
Only spending money on what works.
And everyone is using this strategy…
In 2019, PPC is actually a huge part of many of the top companies’ marketing budgets.
These companies are spending millions of dollars advertising on Google – and getting awesome results.
So the question is, do you want to be #1 on Google?
If you’re interested in running a PPC campaign and jumping to the first page of Google today, let us know.
Let’s talk and see if PPC is right for your business.
P.S. Most companies will charge $100+ just to have a 30 minute consultation about PPC. We are doing free consultations at the moment. Let’s see if PPC can help your business. If it won’t, we’ll let you know so you don’t waste a ton on a fruitless PPC campaign.